For December, The Kinetix Group (TKG) presented a round-up of our Monthly Market Access Mondays.
The year’s highlights included the following.
June: We released the results of the Market Access Agency Insights Survey, which gauges customer experiences with their agency partners.
July: We assessed the impact of an effective pull-through approach.
August: We looked at the dos and don’ts of a strong payer value narrative.
September: We examined the need for a non-personal promotion (NPP) strategy.
October: We reviewed the importance of pricing and contracting strategy.
November: We explored copay accumulators and how recent rulings on copay adjustment affect the healthcare landscape.
Even as we wrap up 2023, TKG remains committed to helping clients navigate their business needs and stay at the forefront of healthcare trends.