For August’s Monthly Market Access Monday, The Kinetix Group (TKG) looked at the dos and don’ts of a strong payor value narrative.
TKG’s Payor Value Model requires a thorough understanding of the customer’s needs and objectives.
Our model incorporates five key areas:
– Disease(s) unmet medical need
– Economic value and offsets
– Product clinical and economic features/benefits
– Expected HCP response and uptake
– Product pricing