2023 Payor Value Story Infographic

For August’s Monthly Market Access Monday, The Kinetix Group (TKG) looked at the dos and don’ts of a strong payor value narrative. TKG’s Payor Value Model requires a thorough understanding of the customer’s needs and objectives. Our model incorporates five key areas: – Disease(s) unmet medical need– Economic value and offsets– Product clinical and economic… Continue reading 2023 Payor Value Story Infographic

2023 Pull-Through Infographic

For July’s Monthly Market Access Monday, The Kinetix Group (TKG) reviewed the impact of an effective pull-through (PT) approach. TKG’s most recent Payor Strategy Insights Panel revealed the need for greater success in PT planning and execution. Manufacturers encounter: – Misaligned internal and external stakeholder objectives– Confused HCPs– Disconnected analytics – Various views on real versus… Continue reading 2023 Pull-Through Infographic

2023 Market Access Agency Insights Survey Infographic

The Kinetix Group (TKG) recently conducted an inaugural survey, “Market Access Agency Insights.” 80% of respondents said their market access agency is either strategic or tactical but not both. In response, TKG announced Monthly Market Access Mondays, a series of posts that will provide key insights on specific market access topics and highlight how TKG’s… Continue reading 2023 Market Access Agency Insights Survey Infographic

PHLN Spotlight #4: Hypertension Control Program with UnitedHealth Group

UnitedHealth Group developed a hypertension control program that leverages local health worker outreach and algorithmic, software-driven blood pressure management to help improve blood pressure control and address social determinants of health in specific communities. Special thanks to Jaime Murillo, MD for offering a deeper look into this innovative health model.  To learn more about Population Health Leaders Network (PHLN)… Continue reading PHLN Spotlight #4: Hypertension Control Program with UnitedHealth Group