Manchester, 5th November 2024: Mtech Access are delighted to announce that early bird tickets are now available for ‘Transforming healthcare symposium 2024: Unlocking the future of NHS–industry collaboration’. The UK Market Access Strategy team at Mtech Access invites those leading market access, launch, or commercialisation initiatives for medicines and healthcare technologies to join them at… Continue reading Mtech Access host transforming healthcare symposium
Tag: market access
Market Access Insights Quarterly – July 2024
The Kinetix Group (TKG) presents the Market Access Insights Quarterly. Our quarterly newsletter offers market access-focused industry insights from thought leaders, decision-makers and customers. This edition’s topics include: – Patient Bagging– CMS Prior Authorization Final Rule– No Surprises Act
The Kinetix Group Named MM+M Awards Market Access Agency of the Year Finalist
NEW YORK, NY – July 23, 2024 – The Kinetix Group (TKG) has been named a Market Access Agency of the Year finalist in the 2024 MM+M Awards.
2023 Monthly Market Access Mondays Round-Up
For December, The Kinetix Group (TKG) presented a round-up of our Monthly Market Access Mondays.
2023 Pricing and Contracting Infographic
For October’s Monthly Market Access Monday, The Kinetix Group (TKG) reviewed the importance of pricing and contracting strategy. Building an integrated pricing and market access approach is complex but critical to commercial success. TKG can be your strategic partner as you navigate an increasingly complex healthcare delivery system.
2023 Non-Personal Promotion Infographic
For September’s Monthly Market Access Monday, The Kinetix Group (TKG) examined the need for a non-personal promotion (NPP) strategy. TKG tailors its NPP marketing strategies to answer the needs of payer decision-makers. Here are some reasons to factor NPP planning and execution into your marketing mix. 1. Despite payer consolidation, there are large numbers of… Continue reading 2023 Non-Personal Promotion Infographic
2023 Pull-Through Infographic
For July’s Monthly Market Access Monday, The Kinetix Group (TKG) reviewed the impact of an effective pull-through (PT) approach. TKG’s most recent Payor Strategy Insights Panel revealed the need for greater success in PT planning and execution. Manufacturers encounter: – Misaligned internal and external stakeholder objectives– Confused HCPs– Disconnected analytics – Various views on real versus… Continue reading 2023 Pull-Through Infographic
2023 Market Access Agency Insights Survey Infographic
The Kinetix Group (TKG) recently conducted an inaugural survey, “Market Access Agency Insights.” 80% of respondents said their market access agency is either strategic or tactical but not both. In response, TKG announced Monthly Market Access Mondays, a series of posts that will provide key insights on specific market access topics and highlight how TKG’s… Continue reading 2023 Market Access Agency Insights Survey Infographic
Merissa Oliver
Merissa was the very first TKG employee and has helped establish the company’s trusted reputation over the last 20 years. She motivates teams to find solutions to critical problems, create meaningful connections with customers, and deliver impactful launches and strongly shaped markets for clients. She is a master at engineering pathways to favorable access in… Continue reading Merissa Oliver
Liz Lucas
Liz joined TKG in 2011, bringing with her 20 years of account management and market access/payer marketing experience in both the pharma and biotech industries. She has a unique chemistry of strategic acumen and business-building insight that leads to positive results. She specializes in reimbursement marketing, with experience in several therapeutic categories, including diabetes, oncology,… Continue reading Liz Lucas