Tag: monthly market access mondays

2023 Copay Accumulators Infographic

For November’s Monthly Market Access Monday, The Kinetix Group (TKG) explored copay accumulators and how recent rulings on copay adjustment affect the healthcare landscape. Copay adjustment programs such as accumulators, maximizers, and alternative funding programs can negatively affect a patient’s out-of-pocket costs and restrict access to much-needed medication. TKG partners with clients to help navigate… Continue reading 2023 Copay Accumulators Infographic

2023 Pricing and Contracting Infographic

For October’s Monthly Market Access Monday, The Kinetix Group (TKG) reviewed the importance of pricing and contracting strategy. Building an integrated pricing and market access approach is complex but critical to commercial success. TKG can be your strategic partner as you navigate an increasingly complex healthcare delivery system.

2023 Non-Personal Promotion Infographic

For September’s Monthly Market Access Monday, The Kinetix Group (TKG) examined the need for a non-personal promotion (NPP) strategy. TKG tailors its NPP marketing strategies to answer the needs of payer decision-makers. Here are some reasons to factor NPP planning and execution into your marketing mix. 1. Despite payer consolidation, there are large numbers of… Continue reading 2023 Non-Personal Promotion Infographic

2023 Payor Value Story Infographic

For August’s Monthly Market Access Monday, The Kinetix Group (TKG) looked at the dos and don’ts of a strong payor value narrative. TKG’s Payor Value Model requires a thorough understanding of the customer’s needs and objectives. Our model incorporates five key areas: – Disease(s) unmet medical need– Economic value and offsets– Product clinical and economic… Continue reading 2023 Payor Value Story Infographic

2023 Pull-Through Infographic

For July’s Monthly Market Access Monday, The Kinetix Group (TKG) reviewed the impact of an effective pull-through (PT) approach. TKG’s most recent Payor Strategy Insights Panel revealed the need for greater success in PT planning and execution. Manufacturers encounter: – Misaligned internal and external stakeholder objectives– Confused HCPs– Disconnected analytics – Various views on real versus… Continue reading 2023 Pull-Through Infographic

2023 Market Access Agency Insights Survey Infographic

The Kinetix Group (TKG) recently conducted an inaugural survey, “Market Access Agency Insights.” 80% of respondents said their market access agency is either strategic or tactical but not both. In response, TKG announced Monthly Market Access Mondays, a series of posts that will provide key insights on specific market access topics and highlight how TKG’s… Continue reading 2023 Market Access Agency Insights Survey Infographic