For September’s Monthly Market Access Monday, The Kinetix Group (TKG) examined the need for a non-personal promotion (NPP) strategy. TKG tailors its NPP marketing strategies to answer the needs of payer decision-makers. Here are some reasons to factor NPP planning and execution into your marketing mix. 1. Despite payer consolidation, there are large numbers of… Continue reading 2023 Non-Personal Promotion Infographic