For August’s Monthly Market Access Monday, The Kinetix Group (TKG) looked at the dos and don’ts of a strong payor value narrative. TKG’s Payor Value Model requires a thorough understanding of the customer’s needs and objectives. Our model incorporates five key areas: – Disease(s) unmet medical need– Economic value and offsets– Product clinical and economic… Continue reading 2023 Payor Value Story Infographic
Tag: payors
2023 Pull-Through Infographic
For July’s Monthly Market Access Monday, The Kinetix Group (TKG) reviewed the impact of an effective pull-through (PT) approach. TKG’s most recent Payor Strategy Insights Panel revealed the need for greater success in PT planning and execution. Manufacturers encounter: – Misaligned internal and external stakeholder objectives– Confused HCPs– Disconnected analytics – Various views on real versus… Continue reading 2023 Pull-Through Infographic